Ben Horin & Alexandrovitz was established in 2008 and provides strategic-media consultancy services, crisis management, campaign management, spokesperson, public relations and digital media services. They are one of five most successful companies in the public relations industry in Israel.In addition to “traditional” media work, the company is a leader in the digital media sector, and manages many brands in social networks and other new media channels. The company manages New Media networks for various academic institutions in Israel: The Open University, Netanya College, Sapir College, Lewinsky College and more. It creates a communication and networking platform between the institutions and thousands of students. On these platforms (Facebook, YouTube, Twitter and more) the institution communicates science, messages and general activities.